Over 90% of blockchain startups are at very high risk of failure. They have not completed their go-to-market plan. They have not defined the four key elements; What they are selling, Who are they selling to, How will they reach their customers and Where will they promote their products. If you are a blockchain startup, perform this Go-to-market plan on your business. If you are considering buying tokens in blockchain startups, perform this test on the company before buying.